Business Identity package
Professional Presence
Everything a buyer sees before they meet you. Each piece of your identity comes together here, and the last item is your capabilities statement.
Let us build every item on this list for you.
Logo, brand system, website, domain, email, social, company presentation and a one-page capabilities statement, delivered as one cohesive identity so buyers take you seriously from the first search.
What we build for you
- Website design
- Domain
- Email set up
- Capabilities statement
- Typography
- Logo design
- Presentation deck
- SEO set up
- Social media set up
Quoted for what you need. One-time, no subscriptions.
The Business Identity checklist.
Eighteen pieces, with the questions to answer before each one. Members tick them off in the app as each comes together.
01Logo Design
- Wordmark, symbol, or both?
- Three brands whose logos you admire — and why.
- Where will it appear most: deck, website, uniforms, signage?
02Brand Identity
- Three words a buyer should use to describe you.
- Who is your primary buyer — agency, prime, or state?
- What do you want to look like next to a large incumbent?
03Color Palette
- Preferred colors — and any you refuse to use.
- Conservative and federal, or modern and technical?
- Any colors already in use on vehicles, uniforms, or documents?
04Typography System
- Traditional serif or clean modern sans?
- Do your documents need to print well in black and white?
- Any font you already use in proposals?
05Website
- How many pages do you want (one-page, 3-5, or more)?
- Which pages matter: Home, Capabilities, Past Performance, About, Contact?
- Do you have a domain already, and two sites you'd like yours to feel like?
- Who will update it after launch?
Recommended: a live company website. Buyers and primes search for you before they reply — even a one-page site with your capabilities builds trust.
06Photography
- Team headshots, facility, equipment, or work in progress?
- Where would a shoot take place?
- Any site access or security restrictions we should plan around?
07Videography
- How long should the video be, and where will it live?
- Company overview, capability demo, or founder introduction?
- On-camera speaker, or voiceover only?
08Copywriting
- Which pieces need writing: website, deck, bios, capabilities statement?
- What do you do better than competitors, in one sentence?
- Any past performance or metrics we can cite?
09SEO Setup
- What would a buyer type into Google to find you?
- Which NAICS codes and services should we target?
- What geographic area do you serve?
10Hosting Setup
- Do you own hosting today, or need it set up?
- Who should hold the account and billing?
- Any security or compliance requirements from a customer?
11Imagery Direction
- Real photos of your work, or stock imagery?
- Field and industrial, corporate, or technical?
- Anything that must never appear in your imagery?
12Brand Voice & Messaging
- Formal and government-facing, or direct and plain-spoken?
- What single message should a buyer remember?
- Any language your industry expects — or avoids?
13Custom Domain Setup
- Preferred domain name, plus two backups.
- Do you already own a domain, and where is it registered?
- Should we secure common misspellings too?
14Business Email Setup
- How many mailboxes do you need, and for whom?
- Naming style: first@, firstlast@, or role@ (info@, contracts@)?
- Google Workspace or Microsoft 365?
Recommended: a company domain email (you@yourcompany.com), not Gmail or Yahoo. Contracting officers treat free-mail addresses as a red flag.
15Business Identity Setup
- Which pieces do you already have, and which are missing?
- What is your deadline — a bid, a meeting, an event?
- Who signs off on design decisions?
16Social Media Setup
- Which platforms matter: LinkedIn, Facebook, Instagram, YouTube?
- Who will post, and how often?
- Do you already have accounts to clean up or claim?
17Company Presentation
- How many slides, and who is the audience?
- Which past performance should lead the deck?
- Do you need a printed leave-behind version too?
A 3-4 page deck that introduces your company, capabilities and past performance — what you leave behind after a meeting with a buyer or prime.
End goal
18Capabilities Statement
- Your top three core competencies, in buyer language.
- Which differentiators set you apart from an incumbent?
- Which certifications, NAICS codes and contract vehicles must appear?
The end goal of your roadmap. Every task you complete feeds this one-page document buyers evaluate in seconds.